How MSPs Can Turn Security Awareness Training Into Predictable Recurring Revenue
Security awareness training is the fastest-growing MSP service. Learn how to package, price, and scale SAT for predictable monthly recurring revenue.
The MSP Revenue Opportunity You're Probably Underserving If you're running a managed services practice in 2026, you already know that endpoint protection, backup, and patch management are table stakes. Every MSP offers them. Margins are compressed, and differentiation is hard. But there's a service category that's growing at 25% year-over-year, carries strong margins, scales linearly with seat count, and most MSPs are either not offering or barely scratching the surface: managed security awareness training. The demand is real. Small and mid-size businesses face the same phishing, social engineering, and compliance pressures as enterprises — but lack the internal resources to build and run their own programs. They need someone to do it for them. That someone should be you. Why SAT Is the Ideal Managed Service Security awareness training has characteristics that make it an almost perfect MSP offering: Predictable Per-Seat Revenue Unlike project-based security work (penetration tests, audits, incident response), SAT generates monthly recurring revenue (MRR) billed per user. As your clients grow, your revenue grows automatically. Low Delivery Overhead Modern SAT platforms handle conten